Creating a definitive, ranking guide to sensitive skincare routines for a household name pharmaceutical brand.

Skincare content is a crowded space full of confusing advice. The challenge here was two-fold: it needed to be simple enough for a normal person to understand on their morning commute, but tight enough to pass rigorous corporate and medical compliance checks.

I stripped out the scientific fluff and wrote a clear, empathetic, step-by-step routine that speaks to the reader like a real person. The result is a high-performing piece of content that satisfies search engines, meets strict brand guidelines, and actually helps the consumer.

Read the full article for E45 here