Video Campaigns

I had the privilege of leading a series of video campaigns at London City Mission that played a key role in pioneering digital fundraising efforts within the organisation. These videos were designed to humanise the issue of homelessness, bringing the challenges faced by individuals into a relatable context for the everyday person. By focusing on the real stories of those impacted by homelessness and the work of the mission, we aimed to create a powerful emotional connection that motivated people to take action in their own way.